At the time, The Match Group chairman Greg Blatt said that the "dating industry has come a long way since its inception, but the category remains underpenetrated".
The Group accounts for almost a third of IAC's sales, generating revenues of 9.2m between January and March, of which 0.1m came from its dating websites.
We wish sites would be more transparent about their fees.
If you’re sick of POF, here are some Free alternatives similar to Plenty of Fish.
They all have their pros and cons and you will have a higher chance of meeting someone on some more so than others, the most important factor being the ratio of males to females.
The Match Group also owns the Princeton Review, the college admission preparation website, and Daily Burn, which streams fitness videos.
The acquisition is the latest in a string of movements in the online dating sector.
Too many members with no filter can result in either hours of swiping to find someone you fancy, or hundreds of messages in your inbox that you’ll never have time to read.